JK NORTH AMERICA GOES BACK TO ITS ROOTS

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JK NORTH AMERICA GOES BACK TO ITS ROOTS

Global Leader In The Tanning Industry Makes Customer-Focused Changes

Jonesboro, Arkansas – July 2006 – Hans-Juergen Kreitz, Chief Executive Officer of JK North America, announces company changes that will reinforce its ties with salon owners and distributors.

A leadership team of current long-term employees with the return of former well-known colleagues highlights these changes. Industry veteran Jerry Deveney has an extensive history with JK companies and is the new Director of Distributor Sales. Greg Nehrlich, who started his career in the U.S. tanning industry with Sun Ergoline, brings back his wealth of experience to the position of Director of Key Accounts West. As the daughter of the company’s founder and ITA board member representing JK, Brigitte Kratz will use her detailed and essential product knowledge in her role of Director of Key Accounts East. Dr. Frank Richarz, as Executive Director of Technology, will head R&D, Service, and Manufacturing. Lateef Khan and Kevin Hart return to be the new Director of Service and U.S. Manager of R&D respectively. Rounding-out the team is Donald Feltham as Chief Financial Officer. This winning combination will benefit salon owners and have a direct impact on the relationship of JK North America and its distributors.

“For JK North America to be successful, our customers must be successful,” said Jerry Deveney, Director of Distributor Sales. “This is the philosophy that built this company and I am glad to be working with a team that embraces this ideology.”

Leading these changes is Hans-Juergen Kreitz, who worked with Ergoline in Germany as a professional business partner since 1996 until he accepted the position at JK-Holding in early 2003 to be worldwide head of marketing. Now also CEO of JK North America, he will guide the company in a customer-focused direction for growth.

According to Hans-Juergen Kreitz, CEO of JK North America, “The U.S. market is of particular importance, which is why I have brought back former employees who are admired by our customers and respected for their vast amount of tanning knowledge and expertise. The success of JK North America depends on our commitment to our customers, advancements in UV technology and foresight into emerging trends in the market.”

The cornerstone of these changes is the JK North America headquarters. This has been moved back to the manufacturing facility in Jonesboro, Arkansas and the Plymouth, Minnesota office has been closed. Sales Administration will also be based out of the Jonesboro headquarters. Bringing all aspects of the company together – manufacturing, sales, service and marketing – will ensure effective communication with customers.

The management team at JK North America is the basis to advance the company and build upon the #1 position of the JK Group in the world. This leadership has a clear focus on what must be accomplished in sales, R&D and production while also providing a high degree of investment security for salon owners. In addition, they will put an emphasis on market and customer orientation. Dedication to its customers has always been a strong factor for success at JK worldwide and this leadership will reinforce customer-focused attention in the U.S.

ABOUT JK-HOLDING:
JK-Holding is the world's leading manufacturer of professional tanning equipment. In Germany, the company with its brands Ergoline and Soltron has a market share of over 65%.

In the United States, JK North America is comprised of JK Products & Services, Inc., Global Sun Light and JK Capital. JK Products & Services, Inc. markets distinct and universally recognized brands: Ergoline, Soltron, Sundash, Wellsystem, SunLync and T.W. Tan. Ergoline (www.ergoline.us) stands for European "High Class Tanning". Soltron (www.soltron.us) offers tanning with dramatic, mood-enhancing color combinations. Sundash (www.sundash.com) is the American icon for "Performance Tanning". Wellsystem (www.wellsystem.us) provides relaxation through hydrotherapy. SunLync (www.sunlync.com) has the latest in salon software coupled with the best technical support in the industry. T.W. Tan (www.twtan.com) provides tanning lotions, merchandise and accessories. Global Sun Light (www.globalsunlight.com) is focused on marketing UV lamps and accessories for sunbeds and tanning salons. JK Capital (www.jkleasing-us.com) offers leasing agreements for current and prospective salon owners.

© 2006 JK North America, Inc. All related trademarks, logos and trade dress are trademarks or registered trademarks in the United States and other countries and may not be used without written permission. All other names are property of their respective owners.

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CONTACT
Geoff Mukhtar
Marketing Communications
1.800.235.8555 Ext. 2792
geoffm@jkamerica.com